In this episode of Tech Qualified, host Baylee Gunnell sits down with Justin Brown, Co-Founder at Marketers in Demand, to tackle the real challenges of measuring content ROI for small B2B marketing teams. They dig into why direct attribution is so hard when you’re working with limited budgets and lean teams—especially when enterprise tools are out of reach. Justin shares why not every marketing activity needs to show a direct return. He explains the concept of “table stakes marketing”—the fou...
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In this episode of Tech Qualified, host Baylee Gunnell sits down with Justin Brown, Co-Founder at Marketers in Demand, to tackle the real challenges of measuring content ROI for small B2B marketing teams. They dig into why direct attribution is so hard when you’re working with limited budgets and lean teams—especially when enterprise tools are out of reach. Justin shares why not every marketing activity needs to show a direct return. He explains the concept of “table stakes marketing”—the fou...
How to grow a newsletter as a small, scrappy marketing team
Tech Qualified
44 minutes
1 year ago
How to grow a newsletter as a small, scrappy marketing team
In this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker chat with Greg Elfrink, Director of Marketing at Empire Flippers. Greg shares his experiences and insights on building and maintaining a successful newsletter, scaling content efforts, and leveraging global talent in the M&A space. Greg dives into the creation of the "This Week in M&A" newsletter, detailing its transformation from a simple content wrap-up to a robust weekly update with 118,000 active subscriber...
Tech Qualified
In this episode of Tech Qualified, host Baylee Gunnell sits down with Justin Brown, Co-Founder at Marketers in Demand, to tackle the real challenges of measuring content ROI for small B2B marketing teams. They dig into why direct attribution is so hard when you’re working with limited budgets and lean teams—especially when enterprise tools are out of reach. Justin shares why not every marketing activity needs to show a direct return. He explains the concept of “table stakes marketing”—the fou...
