Episode 2: Building a Joint Go-To-Market Framework

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Tech Partner Growth Pod

Nate Flake

5 episodes

2 days ago

Learn from some of the best in the tech partnership space. Join us as we discuss everything from setting up a successful channel and reseller program to how to incentivize your partners to sell. See you this season on the Tech Partner Growth Pod!

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Episode 2: Building a Joint Go-To-Market Framework

Tech Partner Growth Pod

28 minutes 59 seconds

1 year ago

Episode 2: Building a Joint Go-To-Market Framework

This week we sit down with Peter Van der Westhuizen at Linnworks to discuss how to go about building a joint GTM framework with your partners. Peter goes through his 5 pillars of a solid framework and we also discuss the complexities of where to start when you inherit a partnership as the channel manager.

Peter Van der Westhuizen is currently the Senior Partner Account Manager at Linnworks, an ecommerce inventory and order management software that helps retailers automate processes, reduce costs & grow their business. Previous to this role he was a Senior Strategic Partner at BigCommerce. If you would like to connect with Peter and learn more about Linnnworks, you can reach out to him at peter.vanderwesthuizen@linnworks.com.