This week, Chris Fletcher is joined by two guests with serious flavour and flair: James Packham, founder of cult bacon sandwich brand Le Swine, and Nick Clark, founder and MD of Sheffield-based creative studio 93FT. What starts with a bacon butty turns into a masterclass in brand building, creative bravery, and how friendship can drive business success.

Together, they unwrap:

• How a stolen sandwich sparked a business

• Turning a street food truck into a brand with national reach

• Designing a café that feels nostalgic and new

• Why great design is more than just visuals – it’s storytelling

• The rise of ‘hole-in-the-wall’ dining and micro-concepts

• Working with heritage suppliers and building guest experiences that last

Expect plenty of laughs, some seriously tasty storytelling, and honest chat about scaling without selling out.

🔥 Why Listen?

Whether you’re running one site or rolling out fifty, this is a must-listen for anyone building a hospitality brand from the ground up.

🛠️ Guests:

• James Packham, Founder, Le Swine

• Nick Clark, Founder & MD, 93FT

🍳 Highlights:

• The “bacon epiphany” moment in Clerkenwell

• Designing with intention: from colour palettes to reclaimed floors

• Navigating Covid with care kits and delivery hacks

• The importance of supplier relationships in hospitality storytelling

• Becoming an employee-owned creative agency

📦 Try it yourself:

Head to leswine.co.uk to grab a bacon kit or visit the café in East Sheen.

Design inspo? Visit 93ft.com or connect with Nick Clark on LinkedIn.