In this episode of Tech on Tap, we sit down with Sam Peterson, a seasoned technology executive and strategic product leader with more than 25 years of experience driving growth through innovation, scalable architecture, and user-centered development.

As CPTO and former CTO at companies like Metrc, Boats Group, Open English, and Overstock.com, Sam has led global teams across industries, from e-commerce to education, marine tech to cannabis regulation, delivering solutions that transform how businesses scale and succeed.

Beyond the boardroom, Sam is an endurance athlete who raced in the Ironman World Championship in Hawaii. His discipline, vision, and drive show up not only on the racecourse but also in his leadership approach-empowering teams to push boundaries and achieve their full potential.

Tune in as Sam shares insights on scaling technology, leading with strategy, and what it takes to build resilient organizations in a fast-changing world.