In an interview with Editor At Large Antone Gonsalves, analyst Paul Nashawaty of Enterprise Strategy Group describes the critical roles of tech industry giants and startups in developing generative AI for enterprises.   Related Stories: https://www.techtarget.com/searchcustomerexperience/opinion/Microsoft-Ignite-highlights-future-of-AI-customer-success   https://www.techtarget.com/searchenterpriseai/news/366559694/Microsoft-expands-AI-reach-with-Azure-AI-studio-genAI-tools   https://www.techtarget.com/searchenterpriseai/feature/Enterprise-IT-shops-more-likely-to-buy-GenAI-than-build-it