What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
All content for Tech Marketing Trends is the property of Jakob Löwenbrand and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
The Art and Science of the Buyer First Approach - Carole Mahoney
Tech Marketing Trends
38 minutes 12 seconds
10 months ago
The Art and Science of the Buyer First Approach - Carole Mahoney
What does it take to sell successfully by putting the buyer first?
In this episode of Tech Marketing Trends, Carole Mahoney, a renowned sales mentor and author, dives into her "buyer first" methodology, emphasizing the importance of focusing on the buyer's needs rather than the seller's. She shares how understanding buyer psychology, including the role of dopamine when people talk about themselves, can help build trust and foster meaningful connections.
In this episode, Carole discusses:
Key insights from her research and book.
The importance of asking the right questions to uncover buyer needs and aligning sales strategies with the buyer’s journey.
Practical tips for preparing effectively and succeeding in sales conversations.
Carole also shares details about her upcoming book on hiring and scaling effective sales teams. If you're looking for actionable advice to transform your sales approach and build trust with buyers, don't miss this episode!
Connect with Carole on LinkedIn: https://www.linkedin.com/in/carolemahoney
Visit Carole's website: https://www.carolemahoney.com/
Tech Marketing Trends
What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
