What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
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What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
The 3 pillars of a demand generation engine- Deanna Shimota
Tech Marketing Trends
35 minutes
10 months ago
The 3 pillars of a demand generation engine- Deanna Shimota
What does it take to create demand and stand out in today’s competitive markets, like HR tech?
In this episode of Tech Marketing Trends, Deanna Shimota, CEO of Growth Mode Marketing, explores the key principles of demand generation and how businesses in crowded industries can differentiate themselves. Drawing on her extensive expertise, Deanna shares actionable insights into creating strategies that resonate with the right audience and drive long-term growth.
In this episode, Deanna breaks down:
The three pillars of demand generation: strategy, content, and distribution
How to define your Ideal Customer Profile (ICP) and craft a Unique Point of View (UPV) to stand out in competitive markets like HR tech
Creating content that captures attention and engages prospects throughout the funnel
Distributing content effectively using owned, managed, and third-party channels
Measuring success by focusing on long-term brand awareness and revenue instead of short-term lead generation
If you’re looking for practical advice to create demand and stand out in industries like HR tech, this is an episode you won’t want to miss!
Connect with Deanna on LinkedIn: https://www.linkedin.com/in/deannashimota Visit Growth Mode Marketing’s website: https://growthmodemarketing.com/
Tech Marketing Trends
What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
