What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
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What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Leveraging Go-To-Market (GTM) Partnerships - Barrett King
Tech Marketing Trends
31 minutes 4 seconds
11 months ago
Leveraging Go-To-Market (GTM) Partnerships - Barrett King
In this episode, we’re exploring a cornerstone of growth and innovation in the tech industry—Go-to-Market Partnerships.
Joining us is Barrett King, a seasoned expert in crafting and scaling successful GTM partnerships. With years of experience at HubSpot and now leading initiatives at Ramp, Barrett has a wealth of insights into building strategic alliances that drive transformational growth.
In this episode, Barrett shares his journey and expertise on:
The foundational steps to creating effective partnerships
The secrets behind HubSpot’s thriving partner ecosystem
Common pitfalls in GTM partnership strategies and how to avoid them
The evolving role of partnerships in an increasingly automated, tech-driven world
Whether you’re looking to deepen your understanding of GTM partnerships or seeking actionable advice to enhance your strategy, this conversation is one you won’t want to miss.
Connect with Barrett on LinkedIn: https://www.linkedin.com/in/barrettjking/Visit the Ramp website:https://ramp.com/
Tech Marketing Trends
What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
