What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
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What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
How to grow B2B SaaS companies - Demand Generation best practices
Tech Marketing Trends
33 minutes 10 seconds
1 year ago
How to grow B2B SaaS companies - Demand Generation best practices
What does effective demand generation look like for a fast-growing B2B SaaS company?
In this episode of Tech Marketing Trends, we sit down with Edward Ford, the Global Demand Generation Director at Supermetrics, a leading marketing data solutions company. Edward has been instrumental in Supermetrics' rapid growth, transforming it from a small startup to a global leader in the B2B SaaS space.
During this conversation, Edward shares his insights on the key strategies, challenges, and decisions that fueled the company's success.
Join us to explore:
The journey of Supermetrics from a startup to a major player in marketing data solutions
How to balance short-term lead generation with long-term demand creation strategies
The role of data in driving marketing decisions and scaling operations globally
Practical advice on evolving marketing approaches, avoiding pitfalls, and making the right bets year after year
Whether you’re curious about scaling demand generation or leveraging data to improve marketing outcomes, this episode is packed with actionable insights.Connect with Edward on LinkedIn: https://www.linkedin.com/in/fordedward/Visit the Supermetrics website: https://supermetrics.com/
Tech Marketing Trends
What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
