What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
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What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
How marketers can adapt and excel in this AI revolution - Mike Allton
Tech Marketing Trends
37 minutes 52 seconds
1 year ago
How marketers can adapt and excel in this AI revolution - Mike Allton
We already know that AI helps us speed things up and save a ton of time, but do we know how to use AI to open the door to new marketing tasks and opportunities we would not have considered before?
In this episode, Mike Allton, CMO at Agorapulse and founder of The Social Media Hat, shares essential strategies for using AI to optimize efficiency, enhance personalization, and tackle ethical considerations in marketing.Tune in to the conversation to explore:
The transformative impact of AI on content creation and time-saving in marketing
Key trends in AI tools and platforms that every marketer should know
How to balance personalization with privacy in the era of data-driven marketing
Ethical challenges and best practices for AI adoption in marketing
How AI can streamline podcast interview preparation
And much more!
Connect with Mike on LinkedIn:
https://www.linkedin.com/in/mikeallton/
Visit the Agorapulse website: https://www.agorapulse.com/
Visit The Social Media Hat website: https://www.thesocialmediahat.com/
Tech Marketing Trends
What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
