What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
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What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
How B2B Companies Can Break Out of the 'Sea of Sameness' with the Right Messaging - David Priemer
Tech Marketing Trends
29 minutes 24 seconds
8 months ago
How B2B Companies Can Break Out of the 'Sea of Sameness' with the Right Messaging - David Priemer
How can B2B companies break out of the 'Sea of Sameness'?
In this week’s episode of Tech Marketing Trends, we explore why many B2B companies struggle to differentiate themselves in an oversaturated market and how they can stand out with compelling messaging. Our guest, David Priemer, founder and chief sales scientist at Cerebral Selling and author of Sell the Way You Buy, shares expert insights on how to connect with buyers and break free from generic marketing tactics.
In this episode, we discuss:
The overload of similar solutions – With 14,000+ martech products, differentiation is harder than ever. Buyers are overwhelmed, making traditional tactics less effective.
Why product- and ROI-driven messaging fails – Features and ROI claims don’t engage buyers. Decisions are driven by belief and emotion, not just numbers.
The power of experience in B2B sales – Customers buy into the buying experience, not just the product. A bad sales interaction can harm a brand more than its actual offering.
Problem- and journey-centric messaging – The key to standing out is addressing buyers’ real, often unspoken, problems before they even recognize them.
Tune in to learn how to create messaging that breaks through the noise and makes a lasting impact.
Visit David’s LinkedIn: https://ca.linkedin.com/in/dpriemerGet David’s book Sell the Way You Buy: https://www.amazon.com/Sell-Way-You-Buy-Approach/dp/1989603203
Tech Marketing Trends
What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
