What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
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What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Fixing B2B – Why It’s Time to Rethink the Model - Drew Neisser
Tech Marketing Trends
30 minutes
7 months ago
Fixing B2B – Why It’s Time to Rethink the Model - Drew Neisser
What if the biggest threat to your pipeline isn’t the competition — but your own strategy?
This week's guest on Tech Marketing Trends, Drew Neisser, CEO of CMO Huddles, explains why so many go-to-market strategies are falling short — and how B2B marketers can evolve their approach to succeed in today’s complex buying environment.
Key takeaways:
Deals are stalling, not closing — CFOs are saying “no” due to uncertainty, not because of competitive losses.
Close rates are the new battleground. Instead of chasing volume, focus on fewer, better-qualified opportunities that actually convert.
MQLs don’t equal business value. Many teams are optimizing for the wrong metrics.
Separating brand and demand weakens your impact. Alignment drives better long-term results.
Marketing and sales operate on different clocks. Sales expects quarterly impact; marketing delivers its biggest value over 6–12 months — and must learn to communicate that.
Community-, employee-, and purpose-led growth are emerging as more sustainable paths forward.
A brand that stands for nothing won’t survive. Consistency and differentiation are your edge.
This episode will inspire you to rethink your strategy and build a brand that’s built to last. Tune in to listen.
Visit Drew’s website: https://thedrewblog.com/ Connect with Drew on LinkedIn: https://www.linkedin.com/in/drewneisser
Tech Marketing Trends
What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
