What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
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What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Better understanding makes better decisions- David Schneer
Tech Marketing Trends
29 minutes 34 seconds
11 months ago
Better understanding makes better decisions- David Schneer
How can businesses adapt qualitative research methods in a post-pandemic world to uncover new opportunities and better understand their customers?
David Schneer, a qualitative research expert, CEO of Merrill Research, and author of Backbone, shares strategies to transform business decision making through deeper customer insights.
Tune in to this week's episode with David Schneer to discover:
The power of body language and non-verbal cues in understanding customer emotions.
Lessons from real-world studies, like developing ink cartridges leading to the development of super tank printers and fostering trust in B2B relationships.
The importance of:
Curiosity
Resilience
Staying close to customers
How to synthesize complex customer insights into actionable recommendations.
Key distinctions between qualitative and quantitative research—and when to use each.
Connect with David Schneer on LinkedIn:https://www.linkedin.com/in/schneer1merrillresearch
Visit Merrill Research's website: https://merrillresearch.com/
Tech Marketing Trends
What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
