#68 - Get Startup Media Coverage (The PROVEN Way!)

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Tech for Founder Podcast with Panida Wayrojpitak

Panida Wayrojpitak

84 episodes

3 days ago

Tech for Founder is a podcast for non-technical founders who want to build smarter. Host Panida Wayrojpitak interviews top startup builders—from YC, a16z, and Techstars—about how they launched, grew, and figured it out. Learn more: https://techforfounder.com Business: panida@techforfounder.com Disclaimer: For educational purposes only, not professional advice. Not liable for decisions/actions based on content.

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#68 - Get Startup Media Coverage (The PROVEN Way!)

Tech for Founder Podcast with Panida Wayrojpitak

40 minutes 22 seconds

5 months ago

#68 - Get Startup Media Coverage (The PROVEN Way!)

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Join us as we dive into the world of Public Relations with industry veteran Ronjini Joshua, who brings over 20 years of experience working with startups and major brands. In this episode of the Tech for Founder Podcast, Ronjini provides invaluable insights on the fundamentals of PR, the importance of consistent messaging, and the nuances of storytelling. Learn about common PR mistakes, how to build media relationships, and the differences between PR, marketing, and advertising. Additionally, Ronjini shares actionable steps to create a press kit, approach journalists, and leverage PR to attract investors and handle crises. If you're a startup founder eager to enhance your PR strategy, this episode is a must-watch!

(00:00) Introduction to PR and Its Challenges

(00:26) Meet Ronjini Joshua: PR Expert

(01:00) Common PR Mistakes by Startups

(02:08) Crafting a Clear and Consistent Message

(03:26) The Importance of Storytelling in PR

(07:09) Understanding PR, Marketing, and Advertising

(10:08) Building a Strong PR Foundation

(16:02) Engaging with Journalists Effectively

(18:41) Becoming a Thought Leader in Your Industry

(21:04) Understanding Self-Concept and Commitment

(21:20) Utilizing AI for Content Creation

(21:58) Choosing the Right Platform for Your Audience

(22:19) Starting Small and Building Momentum

(24:09) The Role of PR in Fundraising

(27:20) Handling Negative Press and PR Crises

(31:55) Pivotal Moments in PR Career

(37:39) The Importance of Communication Skills

(39:46) Final Advice for Founders

More about Ronjini Joshua:

Linkedin: https://www.linkedin.com/in/ronjinim/

More information on Panida Wayrojpitak and Tech for Founder Podcast:

Subscribe on YouTube: https://www.youtube.com/@PanidaWayrojpitak

Follow on LinkedIn: https://th.linkedin.com/in/panidawayrojpitak

Follow on Instagram: https://www.instagram.com/panidawayrojpitak/

Follow and listen on your preferred podcast platform for this episode: https://podcasters.spotify.com/pod/show/techforfounder

For business inquiries & guest bookings: panida@techforfounder.com

Disclaimer: This podcast provides educational content only and is not a substitute for professional, legal, financial, or business advice; we are not liable for any decisions or actions taken based on our discussions.