🤩 New tools and products are constantly entering the market, making competitive intelligence crucial for strategic planning to gain an advantage. From general research to deep dives into technological advancements, competitive intelligence encompasses it all. But how can you obtain even more critical data to pinpoint your direction? By leveraging QA and testing practices to gain technical insights into your own and competitors' products or services. 🎧 Listen to our episode, where we discuss what competitive intelligence entails, and how competitive analysis and benchmarking serve as testing activities to provide a better perspective on direct competition and their advancements. We also cover the essence of competitive analysis, its typical execution, and common pitfalls. Additionally, we delve into our testing methodologies that help gather essential information and manage client expectations. 👉 Subscribe to our channel and hit the notification bell to receive updates on future episodes of "Tech Effect," where we bring you the latest news, trends, and expert insights from the world of technology. Together, let's unlock the potential of software solutions and embrace the future of innovation.