We welcome back Author and Professor Dr. Amanda Lotz.

Why a Third Book—After Mass Media?
In today’s streaming-driven world, audiences are engaging with content in entirely new ways, from binge-worthy originals to global titles that were once out of reach. While traditional broadcast and cable haven’t disappeared, they’re now part of a much bigger media puzzle. So how does it all fit together—and what comes next?Hosted by Maggie Salas-Amaro.