In this episode, Rochelle from Tech Biz Toolkit dives into one of the most critical (and often underestimated) areas of change management — stakeholder engagement. You’ll learn how to identify the people who can make or break your change initiative, assess their power and interest, and develop a plan to keep them aligned and informed. Rochelle breaks down the three core stakeholder groups — Decision Makers, Influencers, and Impacted Users — and shares practical techniques for building trust, ...
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In this episode, Rochelle from Tech Biz Toolkit dives into one of the most critical (and often underestimated) areas of change management — stakeholder engagement. You’ll learn how to identify the people who can make or break your change initiative, assess their power and interest, and develop a plan to keep them aligned and informed. Rochelle breaks down the three core stakeholder groups — Decision Makers, Influencers, and Impacted Users — and shares practical techniques for building trust, ...
From Journalism to Business Change: The Evolving Role of a Communications Manager – with Luke Dixon
Tech Biz Toolkit
39 minutes
1 month ago
From Journalism to Business Change: The Evolving Role of a Communications Manager – with Luke Dixon
In this episode of the Tech Biz Toolkit Podcast, I’m joined by Communications Manager Luke Dixon, who brings over 15 years of experience in corporate comms and business change. We dive into what a modern communications manager really does – from crafting clear internal messages to navigating AI tools like Copilot and Camtasia. Luke shares how his journalism background shaped his approach to business comms, and why communication is often the unsung hero in successful change programmes. We also...
Tech Biz Toolkit
In this episode, Rochelle from Tech Biz Toolkit dives into one of the most critical (and often underestimated) areas of change management — stakeholder engagement. You’ll learn how to identify the people who can make or break your change initiative, assess their power and interest, and develop a plan to keep them aligned and informed. Rochelle breaks down the three core stakeholder groups — Decision Makers, Influencers, and Impacted Users — and shares practical techniques for building trust, ...