Is SEO really dead—or just evolving (again)? In this episode, Alex and guest host Alison Piel sit down with freelance content strategist Tim Peckover to talk AI, LLMs, and why the rumours of SEO’s demise are (still) greatly exaggerated. 

From early days at Clearpath to leading content at Smile.io, Tim shares how AI is changing the game for content creation, and why you shouldn’t be afraid to use em dashes.

Whether you're a founder, marketer, or just wondering why your blog post from 2016 still ranks, this one's for you.

Stick around to learn the one test Tim swears by to make sure your content’s actually worth reading.

00:47 – Tim Peckover’s path from sales to content marketing

04:30 – How writing a blog turned into a full-time career

07:55 – Why content is more than just blog posts (and why it matters)

10:24 – Did ChatGPT kill SEO? Spoiler: No. But here’s what changed

12:09 – The great M-dash debate and AI’s copywriting quirks

16:07 – Can AI replace your SEO specialist? Tim says: kind of

18:52 – Top tools for solo founders and small startup marketing

23:19 – Backlinks in the age of AI and how to earn them

26:05 – What schema is (and what LLMs care about instead)

27:50 – Tim’s top 3 SEO best practices for content that actually ranks

30:57 – “The Bill Test” – a simple way to keep your content honest

33:12 – Wrapping up: why great content still needs a human touch