Few organizations have not already recognized and, at the absolute least, begun to leverage social media marketing's dynamic possibilities. Over 66% of marketers benefit from social media's boosted lead generation benefits by spending as little as six hours per week. A well-executed social media plan may help you enhance your search engine rankings, increase website traffic, and boost conversion rates.

However, how can you develop a successful social media strategy if you have no idea which channels to use? With many possibilities, determining if your business requires an online presence via Snapchat or Instagram, LinkedIn or Pinterest might seem overwhelming.

We've outlined a simple step-by-step procedure below to assist you in selecting your social channels and making the best choice possible based on the most critical aspects.