In episode 5, Karen Howie (Technology Enhanced Learning Team Manager in Learning, Teaching and Web, Information Services) hosts a conversation about blogging to develop your professional profile. She talks with University of Edinburgh staff members, Eli Appleby-Donald (Learning Technologist at Edinburgh College of Art) and Lorna Campbell (Senior Service Manager for Learning Technology in Learning, Teaching and Web, Information Services), and PhD student, James Lamb (a Doctoral Student within the Centre for Research in Digital Education, in the Moray House School of Education), about the art of blogging, the difference between various types of blogs, frequency of posts, maintaining and promoting a blog, how to deal with 'blogger's block', and engaging with your audience.