Your marketing data is scattered across Salesforce, HubSpot, and Excel sheets - all showing different numbers. Sound familiar?

In this episode, Salesforce consultant Jordan Nelson (7+ years in the trenches at companies like Walmart E-commerce and Podium) breaks down how to structure your CRM for accurate marketing measurement.

You'll learn:

• Why Salesforce should be your single source of truth
• The difference between lead source and campaign tracking
• How to structure campaigns without over-engineering your setup
• Why perfect attribution is a myth and what to focus on instead
• Real examples of granular tracking that drove $50K budget reallocations

Jordan Nelson runs a Salesforce consulting company and has helped dozens of B2B teams fix their attribution nightmares.

If you're tired of second-guessing every marketing decision because your data doesn't align, this conversation will give you a clear framework to fix it.