By next year, there will be a 260X increase in published content on the internet. That's not content saturation, that's a tsunami.

Ben Ard has been in the trenches of marketing for 17 years, built a SaaS company from the ground up, and now runs Masset, an AI-powered content library that solves the "Google Drive is where content goes to die" problem.

In this episode, Ben reveals why most AI content gets skipped like ads and shares his framework for creating content that feels authentically human while leveraging AI's power.

What you'll learn:

• The "point of view" test every piece of content must pass
• Why starting with human conversations is the secret sauce
• How to turn content into interactive experiences that chatbots can't replicate
• The AI tools Ben actually uses daily (not just experiments with)
• Why your job as a marketer isn't going anywhere, it's just evolving

Perfect for: B2B marketers struggling to balance AI efficiency with authentic human voice.

Ben's reality check: "If I look at a piece of content and it feels like AI wrote it, I skip it like an ad." Learn how to avoid that fate.