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Teach Me In 10
Jordan Barker
5 episodes
18 hours ago
Teach Me in 10 is the marketing podcast for people who actually want to get stuff done. Every episode, a smart marketer teaches one actionable tactic you can implement today - all in under 10 minutes. No fluff, no theory, just playbooks that work. Hosted by Jordan Barker, Partner and CMO of Fractional Demand, and a former CMO and marketing leader of various tech companies.
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Marketing
Business
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All content for Teach Me In 10 is the property of Jordan Barker and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Teach Me in 10 is the marketing podcast for people who actually want to get stuff done. Every episode, a smart marketer teaches one actionable tactic you can implement today - all in under 10 minutes. No fluff, no theory, just playbooks that work. Hosted by Jordan Barker, Partner and CMO of Fractional Demand, and a former CMO and marketing leader of various tech companies.
Show more...
Marketing
Business
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How to Build a Case Study Factory
Teach Me In 10
14 minutes 31 seconds
1 month ago
How to Build a Case Study Factory

Ever feel like growing your startup is like "wading upstream"? Every step slow, painful, and unpredictable?

Garrett Jestice has a framework that flips this on its head. Instead of thinking your business sells products, think of it as a factory designed to produce successful customer case studies. Revenue becomes just a byproduct.

In this episode, Garrett teaches the "Case Study Factory" framework and shows how to map your perfect customer story using the 8 P's and use that blueprint to guide your entire go-to-market strategy.

You'll learn:

  • Why your case studies are your most underutilized growth assets
  • The 8 P's framework for mapping your perfect customer story
  • How to turn one success story into a repeatable growth system
  • Why most early-stage companies have system problems, not messaging problems
  • The simple process to interview your best customers (and why they'll say yes)

Perfect for founders and early-stage marketers who want to stop guessing and start replicating what actually works.

Teach Me In 10
Teach Me in 10 is the marketing podcast for people who actually want to get stuff done. Every episode, a smart marketer teaches one actionable tactic you can implement today - all in under 10 minutes. No fluff, no theory, just playbooks that work. Hosted by Jordan Barker, Partner and CMO of Fractional Demand, and a former CMO and marketing leader of various tech companies.