Most marketers think they're nailing email personalization with merge fields and segmentation. They're wrong.
In this episode, Michael Roberts shares how he tripled email click rates for a B2B SaaS company by moving beyond traditional segmentation to true individual personalization powered by AI.
Michael breaks down the exact technical workflow he uses to personalize emails at scale from API connections to prompt engineering to implementation in marketing automation platforms. He also addresses the strategic mindset shift required to move from literal, segment-based thinking to nuanced, individual-level personalization.
This isn't theory. Michael shares real results, real technical details, and real advice for marketers who want transformational improvements instead of incremental gains.
What You'll Learn:
Key Takeaway: AI-powered personalization delivered a 3X improvement in click rates from ~2% to ~6% by matching individual user intent with the most relevant content from a library of 70+ templates instead of forcing users into 6-8 broad segments.
