Episode 23; Getting Real with Michael Janiak of Pattern

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Tea with Rich. Getting Real.

Thomas Obrey

28 episodes

5 days ago

Two friends and former agency executives getting real, and talking about life, leadership, and family with business leaders and eCommerce industry visionaries, delivering a rare and raw look at the realities of delivering with excellence. Whether in life, or the office.

Entrepreneurship

Business

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Entrepreneurship

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Episode 23; Getting Real with Michael Janiak of Pattern

Tea with Rich. Getting Real.

1 hour 40 minutes 59 seconds

5 days ago

Episode 23; Getting Real with Michael Janiak of Pattern

In this engaging conversation, Thomas Obrey, Michael Janiak, and Rich Lyons discuss their experiences in the e-commerce and design industry, touching on collaboration, competition, and the evolution of design practices. They share insights on starting an agency, the impact of AI on design, and the importance of relationships in navigating challenges. The discussion highlights the changing landscape of e-commerce and the necessity of adapting to new technologies and concepts to address client needs.There is a ton of anecdotal story telling in here too - like the first time Mike and Tea met, in a nightclub, a true Digital Jesus moment. We also talk about Third and Grove snapping up Elva. Co-oppetition (?). And this idea of Experience Orchestration. Rich also goes into detail about his decision to sell Lyons, the process, and what was going through his head the entire time, pre-during-and-post Exit.Of course we talk Metallica, the first project Michael (Pattern) and Tea (PixelMEDIA) collaborated on. And how that collaboration put Metallica ahead of the content, commerce and LLM game. There’s dozens of stories in, on and around the serious topics. Too. This is def worth a full listen. -tChapters00:00 - Introduction and Personal Background02:56 - Collaboration with Competition within the Design Industry05:10 - Mike Reflects on his First Decade in the Agency Space 11:10 - Navigating the Early Days of Entrepreneurship14:32 - Building a Design-Driven Culture16:00 - Challenges of Bootstrapping a Business22:43 - Survivor Mentality in Business25:33 - Experience Design Opportunities in an AI World29:52 - Generative AI and Its Limitations from a ExD Perspective32:13 - AI as a the Ultimate Research Assistant and Pitch Partner37:23 - Navigating Industry Changes Post-COVID45:30 - Thoughts Around Entering the Third-era of eCommerce as a System48:20 - The Evolution of Product Pages and Everything being a Landing Page50:18 - The Idea of Real-time Experience and Intent Orchestration56:13 - The Race to LLMs - Content, Commerce, and Embracing Composable57:53 - Moving Toward Composable and Winning with Metallica01:01 - Hot Topic - Third and Grove Joins Forces with Elva01:04 - Do Acquisitions Creating Gaps or Opportunities in the Market01:07 - Rich Explains his Journey Through Growing, Selling, and Exiting 01:13 - The Struggles Behind Success That No One Talks About01:26 - Reflections on Life After a Successful Exit01:32 - Reflections on Success and Legacy

Peace. -t

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