In this weeks episode of Tea with Rich, we chat it up with Emily Heintz, founder of Sechey, a pioneer in the non-alcoholic movement.

We discuss the evolution of the non-alcoholic beverage movement, our personal journeys with alcohol, and the importance of wellness.

Moving on from there, we explore the challenges and successes of running a business in this emerging market, I learn some new words, and their significance, like adaptogens, and the impact on personal relationships with alcohol on health and socialization.

This conversation highlights the importance of community, self-care, and the lessons learned in entrepreneurship.

Chapters

00:00 - Introductions

02:05 - Secheys Growth and the Non-Alcoholic Movement

04:26 - Understanding Functional Beverages

06:41 - Rich's Relationship with Alcohol in his 20's

09:54 - The Last Time Rich Drank

16:28 - Teas Relationship with Alcohol

24:07 - Looking for that Drinking Feel Without Drinking

26:56 - Emily's Journey and the Birth of Sechey

28:57 - The Impact of COVID on Alcohol Consumption

31:56 - Challenges in the Non-Alcoholic Beverage Market

35:10 - The Future of Non-Alcoholic Beverages

40:24 - The Evolution of Retail and E-Commerce

41:30 - Emily Talks on How all Roads Lead to This Moment

45:53 - Wellness and Health Trends in Beverage Choices

49:54 - The Importance of Sleep and Its Connection to Alcohol

55:50 - Navigating the Entrepreneurial Journey

01:00 - Emotional Rollercoaster of Business

01:03 - Emily Asks "What got you through the early days of grinding?"

01:15 - Reflections on Growth and Future Aspirations

Peace. -t

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