#142: Juan Mendoza –The Digital Marketing Rennaissance

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Tea Time With Tech Marketing Leaders

Kerry Guard

157 episodes

1 week ago

This podcast helps Marketing Leaders who work at Tech Companies get their brands found via transparent, measurable digital marketing. Tech Marketing leaders join our host Kerry Guard to discuss what challenges they're currently facing and the creative solutions they've found to solve them. It's presented by MKG Marketing - a digital advertising agency of experts who specialize in SEO, Digital Advertising, and Analytics. Be sure to subscribe so you catch every episode as soon as it drops each week.

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#142: Juan Mendoza –The Digital Marketing Rennaissance

Tea Time With Tech Marketing Leaders

1 hour 7 minutes 33 seconds

2 years ago

#142: Juan Mendoza –The Digital Marketing Rennaissance

Given the new world order in privacy protection – GDPR, Apple Tracking (or not tracking), 3rd Party Cookies being discontinued, etc.– marketers need to revert back to basics... or a better way to think about it, is to look at the channels on the fringe that have been shoved to the wayside and reinvent bringing them back.

Juan Mendoza, CEO of The Martech Weekly & TMW 100 Awards, joined Kerry Guard, CEO of MKG Marketing, on this episode of Tea Time with Tech Marketing Leaders to spill the tea on reactivating long-lost digital marketing channels to target through context and build first-part data lists faster and more intentionally.

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Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3pm ET.

Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers.

Guests spill the tea on how they navigate meeting the customer where they are in the way in which they want to be met.

Join us on Thursdays around 3 pm ET or listen wherever you podcast.

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