Welcome to Mastering Start-up Differentiation: Tips for Success in the UAE, featuring Troels Andersen, founder of Trade Capital Partners. In this episode, Troels shares his wealth of experience as an entrepreneur and investor in the UAE, a thriving hub for start-ups and innovation.

We explore:

• The concept of finding your differentiator and why it’s essential for standing out in a competitive market.
• Key factors like user experience, logistics, and infrastructure that influence customer choice.
• The challenges of turning an idea into a reality, including building a business plan, financial models, and pitching to investors.
• Insights into fundraising strategies, from networking with VCs to leveraging friends and family for seed funding.
• Navigating the complexities of financing, including equity vs. debt, jurisdiction, licensing, and risk assessment.

If you’re a budding entrepreneur or an established business looking to innovate, this episode is packed with actionable advice and inspiration to help you thrive in the UAE’s dynamic start-up ecosystem.

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