“Our core values are not in a 3-ring binder sitting on a shelf in my office. They're emblazoned on our website. They're in our conference room. We talk about it all the time.” This is one of the things you’ll hear James La Barrie say when he talks about the values that guide his company, Beyond Marketing. James is an accomplished entrepreneur who now serves as president of Beyond Marketing. In this episode, James tells the story of a “crossroads moment” in his life that transformed the way ...