Too many entrepreneurs fall into the trap of solving problems they think exist rather than addressing real user pain points. This episode tackles the dangers of projecting personal assumptions onto the market and explores how misalignment with user realities leads to failure. Through relatable stories of products built on false assumptions versus those that succeeded by solving genuine needs, we’ll highlight Nexxt Ideas’ rigorous validation process. Our approach ensures that founders are creating solutions people actually want—and not just what they think they do.  HOW DID WE GET HERE