In this special episode, Tash catches up with Absolute Collagen founder Maxine Laceby at the recent Charge X event in London, hosted by Recharge. Maxine is one of the UK’s best-known DTC success stories. Her journey from kitchen experiments to a multi-million-pound brand offers a masterclass in how to build and scale a business that customers genuinely love.
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In this special episode, Tash catches up with Absolute Collagen founder Maxine Laceby at the recent Charge X event in London, hosted by Recharge. Maxine is one of the UK’s best-known DTC success stories. Her journey from kitchen experiments to a multi-million-pound brand offers a masterclass in how to build and scale a business that customers genuinely love.
The Brutal Truth About Scaling: CAC, LTV & the Doom Spiral
Tash Talks TV
32 minutes
6 months ago
The Brutal Truth About Scaling: CAC, LTV & the Doom Spiral
In this special Triffin Founder Story episode of Tash Talks, Tash sits down with Ian Cruickshank, VP of Product at Triffin and a finance expert who’s helped scale multiple high-growth e-commerce brands. From whether to prioritise profit or growth, to the silent killers lurking inside your P&L, Ian breaks down the raw realities of building a sustainable business. You’ll learn how to calculate CAC properly, why LTV is often misunderstood, how inventory decisions can make or break your...
Tash Talks TV
In this special episode, Tash catches up with Absolute Collagen founder Maxine Laceby at the recent Charge X event in London, hosted by Recharge. Maxine is one of the UK’s best-known DTC success stories. Her journey from kitchen experiments to a multi-million-pound brand offers a masterclass in how to build and scale a business that customers genuinely love.
