In this special episode, Tash catches up with Absolute Collagen founder Maxine Laceby at the recent Charge X event in London, hosted by Recharge. Maxine is one of the UK’s best-known DTC success stories. Her journey from kitchen experiments to a multi-million-pound brand offers a masterclass in how to build and scale a business that customers genuinely love.
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In this special episode, Tash catches up with Absolute Collagen founder Maxine Laceby at the recent Charge X event in London, hosted by Recharge. Maxine is one of the UK’s best-known DTC success stories. Her journey from kitchen experiments to a multi-million-pound brand offers a masterclass in how to build and scale a business that customers genuinely love.
How The Pink Stuff Went Viral: TikTok, Social Commerce & The Future of Consumer Brands
Tash Talks TV
12 minutes
3 months ago
How The Pink Stuff Went Viral: TikTok, Social Commerce & The Future of Consumer Brands
At Tash's latest Future Proof event in London, she sat down with Marc Curtis of Houlihan Lokey — one of the leading investment advisors in the consumer space — to talk about how brands are evolving in a digital-first world. Marc shares the fascinating story behind The Pink Stuff, a viral cleaning product that scaled from discount shelves to global cult status without spending a penny on paid advertising — all thanks to a perfectly timed boost from Mrs Hinch and TikTok’s 'CleanTok' trend. They...
Tash Talks TV
In this special episode, Tash catches up with Absolute Collagen founder Maxine Laceby at the recent Charge X event in London, hosted by Recharge. Maxine is one of the UK’s best-known DTC success stories. Her journey from kitchen experiments to a multi-million-pound brand offers a masterclass in how to build and scale a business that customers genuinely love.
