What if the most exciting breakthroughs in retail media are happening far from the spotlight of the industry’s biggest players? Right now, a new generation of challenger retail media networks is quietly rewriting the rules. These second and third tier RMNs are building powerful flywheels, capturing the imagination of brands, and connecting with shoppers in ways that even the giants are starting to notice. According to Insider Intelligence, there are now over 200 retail media networks in opera...
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What if the most exciting breakthroughs in retail media are happening far from the spotlight of the industry’s biggest players? Right now, a new generation of challenger retail media networks is quietly rewriting the rules. These second and third tier RMNs are building powerful flywheels, capturing the imagination of brands, and connecting with shoppers in ways that even the giants are starting to notice. According to Insider Intelligence, there are now over 200 retail media networks in opera...
Challenger RMNs & the Retail Media Flywheel: How Content and Omnichannel Strategy Will Shape the Future | Andrew Lipsman
Tap Into An Expert Podcast
48 minutes
5 months ago
Challenger RMNs & the Retail Media Flywheel: How Content and Omnichannel Strategy Will Shape the Future | Andrew Lipsman
What if the most exciting breakthroughs in retail media are happening far from the spotlight of the industry’s biggest players? Right now, a new generation of challenger retail media networks is quietly rewriting the rules. These second and third tier RMNs are building powerful flywheels, capturing the imagination of brands, and connecting with shoppers in ways that even the giants are starting to notice. According to Insider Intelligence, there are now over 200 retail media networks in opera...
Tap Into An Expert Podcast
What if the most exciting breakthroughs in retail media are happening far from the spotlight of the industry’s biggest players? Right now, a new generation of challenger retail media networks is quietly rewriting the rules. These second and third tier RMNs are building powerful flywheels, capturing the imagination of brands, and connecting with shoppers in ways that even the giants are starting to notice. According to Insider Intelligence, there are now over 200 retail media networks in opera...
