We’re absolute and utter competition geeks, so we jumped at the chance to join SCA UK at this year’s first-ever Espressofest in Bristol, home of the UKBC semifinal and final rounds. Joined by some equally geeky friends – Cerianne Bury, Nick Mabey, and Jessie May Peters – we sat down with each UKBC finalist on Sunday, August 20, 2017 to learn more about their routines and chat through some of the conversations taking place within the industry this year. Here, we’re joined by Paul Ross of Origin, who placed third in this year’s comp. Together with Paul, the panel chats through Paul’s experiences as 2017 UK CIGS champion and the structure of his routine, which sparks a much longer conversation about traditional and non-traditional espresso cultures, expectations, and where the difficulty really lies when it comes to breaking through cultural barriers with coffee: is it harder to alter ingrained expectations or to create entirely new ones? Want to see Paul's performance? You can find it here, courtesy of SCA UK!  http://vamachinery.com/