Defects of kids' makeup include allergic reactions, such as hives and blisters, due to ingredients like chromium and cobalt. Toxic chemicals like lead and cadmium are found in high concentrations in some products, causing developmental issues and increasing cancer risk. Cosmetics can also lead to early puberty in girls due to endocrine-disrupting chemicals and may cause psychological damage by promoting unhealthy beauty ideals.

“You’re beautiful just the way you are.”

A phrase we’ve all heard from our parents, and it’s always true of course! But right now, chances are your child is being exposed online, at their friends’ house or at school to endless products that promote beauty or other kinds of visual transformation.

And let’s face it, even a parent’s sincere compliment can’t always compete with the allure of the steady stream of marketers and influencers pushing gleaming lip-gloss, colorful characters and virtual perfection. (At least that 1980’s bright blue glitter eyeshadow trend is gone and more natural styles are in!)

While interest in makeup begins at a young age and tends to rise in middle school when kids engage in character-play and emulate older children and adults, parents may wonder what age is appropriate to allow their kids to wear makeup. Parents may also wonder how to keep kids safe and healthy once they do decide to allow it.

“The first rule of thumb is to have an open discussion about makeup as soon as your child expresses interest,” says pediatrician Eva Kubiczek-Love, MD. “As with any new activity as your kids grow, parents need to establish expectations, set limits and understand the psychological and health impact of these permissions on them.”