Welcome to a new series on the TalkinGolf History Podcast called: 100 Objects That Changed the Game of Golf.
Today on our show I share the story of Lou King and the Amana VIP Hat. The hat that sparked a billion dollar industry of athlete marketing.
Without the Amana Hat you might not have Tiger's famous Nike Swoosh Hat or Phil Mickelson's KPMG visor. Sit back and enjoy this very short story of how athletes became marketing billboards.
Music by Jonny Easton ("Purpose')