Since its resurrection in 2015, independent watch brand Czapek & Cie. has gained a reputation for quality, irreverence, and transparency. Brand CEO Xavier de Roquemaurel’s personality, values, and business approach account for much of Czapek’s approachable public image. Tim Mosso shares an hour with Mr. Roquemaurel to discuss the company’s origins, new factory, future ambitions, and the unqualified success of the Antarctique sports watch collection. Many 2022 novelties and 2023 product plans feature prominently, and Czapek’s open disclosure of its etablissage approach to watchmaking highlight Mr. Roquemaurel’s pragmatic product development process. This episode provides insight into the creation and operation of a watch brand that produces hundreds – not thousands – of watches per year.