Noted watch collector and style leader William Massena reflects on four decades of collecting watches as well as his recent career as a design coordinator. From early encounters with Seiko and Rolex to F.P. Journe and De Bethune, William leads Tim on a journey that starts with childhood and ends with deliveries to clients. As the founder of Massena LAB, William works with the world’s top artisans and artists to create watches with irreverent humor and classical beauty. Anyone who’s ever fantasized about creating a watch brand will enjoy listening to this masterclass from an entrepreneur who is living the dream.