In this episode, Denise Chaffin sits down with Seth Stover, founder and CEO of Tide Rise, a company transforming outsourcing into a force for global good. What began as a small project in Malawi evolved into a scalable model of economic empowerment and opportunity. Seth shares how his team turned a conversation about unemployment into a thriving business that connects skilled Malawian talent with global companies—creating sustainable work, community impact, and operational efficiency.
They explore how work segmentation helps companies rethink the division of labor between internal teams, AI, and global talent. Seth breaks down the Tide Rise model, showing how it goes beyond cost savings to drive transformation for both clients and communities. From building reliable infrastructure in Malawi to generating standard operating procedures for AI readiness, this episode offers a masterclass in purposeful growth, social innovation, and the future of work.
Key Episode Segments:
• Outsourcing with Impact – Tide Rise began as an experiment to provide opportunity in Malawi and evolved into a model that blends business efficiency with social purpose.
• Work Segmentation Framework – Seth introduces a process to evaluate every task by strategy, risk, and engagement—helping companies delegate smarter across people and technology.
• Economic Empowerment in Action – Employment in Malawi has ripple effects: housing stability, education access for siblings, and breaking cycles of generational poverty.
• Sustainable Operations – Tide Rise built robust infrastructure—redundant power systems, high-speed connectivity, and local leadership—to maintain 99.99% uptime in a developing region.
• Preparing for the AI Future – By converting workflows into ISO-compliant SOPs, clients are not just outsourcing—they’re future-proofing for automation and AI integration.