Welcome to the Green Lab Futures “Talking Social Innovation Podcast” Episode 3
Where we bring you all the conversations we are having within industry, education and the community, to help us develop and shape our views on the future role of social innovation!
Todays episode is with Dr Merryn Paynter who has just completed her PhD exploring the storytelling narrative that corporate businesses use, to build their brand and narrative from. We talk about Merryn's work in this space, and how she got the opportunity to explore and analyse ASX listed companies and their brand stories, while also investigating if their narrative was in fact true!
Storytelling is a key focus for social innovation, social enterprise, social impact and for purpose ventures. We also explore this role of storytelling and how social and for purpose brands can build success from the story they tell to their human consumer!
We hope you enjoy…
If you are interested in the circular economy, sustainability, building ecosystems of innovation and entrepreneurship, then we have you covered.