Today I speak with Greg Creed, former CMO of Taco Bell then CEO of Yum! Brands globally (KFC, Pizza Hut, Taco Bell and more). Greg talks through how a key consumer insight relating to drinks at Taco Bell lead them to the development of the Mountain Dew Baja Blast. This product began as an LTO and 20 years later it’s doing more than $1B in sales annually!
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Today I speak with Greg Creed, former CMO of Taco Bell then CEO of Yum! Brands globally (KFC, Pizza Hut, Taco Bell and more). Greg talks through how a key consumer insight relating to drinks at Taco Bell lead them to the development of the Mountain Dew Baja Blast. This product began as an LTO and 20 years later it’s doing more than $1B in sales annually!
Rolf Weber of Marley Spoon. Building a $220M, publicly listed food company providing millions of meals for Australians.
Talking Shiitake
41 minutes
1 year ago
Rolf Weber of Marley Spoon. Building a $220M, publicly listed food company providing millions of meals for Australians.
In today’s episode of Talking Shiitake I speak with meal kit company Marley Spoon Australia’s Co-Founder and CEO Rolf Weber. Rolf and I first met nearly 15 years ago when we were both in the fashion industry and I actually interviewed him for my blog back then! We’ve both moved from fashion into food and this was a reunion of sorts. It was fascinating to hear from Rolf his journey into food, including the highs and lows of managing Marley Spoon through COVID where they saw a huge spike in sal...
Talking Shiitake
Today I speak with Greg Creed, former CMO of Taco Bell then CEO of Yum! Brands globally (KFC, Pizza Hut, Taco Bell and more). Greg talks through how a key consumer insight relating to drinks at Taco Bell lead them to the development of the Mountain Dew Baja Blast. This product began as an LTO and 20 years later it’s doing more than $1B in sales annually!
