Today I speak with Greg Creed, former CMO of Taco Bell then CEO of Yum! Brands globally (KFC, Pizza Hut, Taco Bell and more). Greg talks through how a key consumer insight relating to drinks at Taco Bell lead them to the development of the Mountain Dew Baja Blast. This product began as an LTO and 20 years later it’s doing more than $1B in sales annually!
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Today I speak with Greg Creed, former CMO of Taco Bell then CEO of Yum! Brands globally (KFC, Pizza Hut, Taco Bell and more). Greg talks through how a key consumer insight relating to drinks at Taco Bell lead them to the development of the Mountain Dew Baja Blast. This product began as an LTO and 20 years later it’s doing more than $1B in sales annually!
Professor Peter Singer - what does the philosophical founder of the vegan movement think about our new beef and shiitake blended meat product?
Talking Shiitake
20 minutes
1 year ago
Professor Peter Singer - what does the philosophical founder of the vegan movement think about our new beef and shiitake blended meat product?
Today I have the incredible honor of Talking Shiitake with Professor Peter Singer. In 1974 Peter wrote the book Animal Liberation which laid the philosophical foundation for the vegan movement. This book played a huge role in my going vegan and co-founding Fable so Peter has been hugely influential in my life. He’s done the same for many others too - in addition to helping lead the animal rights movement he’s helped lead the effective altruism movement and this year he retired as the Professo...
Talking Shiitake
Today I speak with Greg Creed, former CMO of Taco Bell then CEO of Yum! Brands globally (KFC, Pizza Hut, Taco Bell and more). Greg talks through how a key consumer insight relating to drinks at Taco Bell lead them to the development of the Mountain Dew Baja Blast. This product began as an LTO and 20 years later it’s doing more than $1B in sales annually!
