Today I speak with Greg Creed, former CMO of Taco Bell then CEO of Yum! Brands globally (KFC, Pizza Hut, Taco Bell and more). Greg talks through how a key consumer insight relating to drinks at Taco Bell lead them to the development of the Mountain Dew Baja Blast. This product began as an LTO and 20 years later it’s doing more than $1B in sales annually!
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Today I speak with Greg Creed, former CMO of Taco Bell then CEO of Yum! Brands globally (KFC, Pizza Hut, Taco Bell and more). Greg talks through how a key consumer insight relating to drinks at Taco Bell lead them to the development of the Mountain Dew Baja Blast. This product began as an LTO and 20 years later it’s doing more than $1B in sales annually!
Matt Shook of JuiceLand - Building a 42 Juice and Smoothie Chain in Texas
Talking Shiitake
24 minutes
11 months ago
Matt Shook of JuiceLand - Building a 42 Juice and Smoothie Chain in Texas
Today I speak with Matt Shook, Founder and CEO of the 42 door Texas smoothie and juice chain JuiceLand. I had the pleasure of filming this episode in person at Matt’s house in Austin, Texas. Matt talks us through his journey into the juice and smoothie business, how it’s changed over the years and together we drink a JuiceLand Percolator smoothie and eat a Bánh Mì Wrap - made using our Fable pulled shiitake!
Talking Shiitake
Today I speak with Greg Creed, former CMO of Taco Bell then CEO of Yum! Brands globally (KFC, Pizza Hut, Taco Bell and more). Greg talks through how a key consumer insight relating to drinks at Taco Bell lead them to the development of the Mountain Dew Baja Blast. This product began as an LTO and 20 years later it’s doing more than $1B in sales annually!
