Today I speak with Greg Creed, former CMO of Taco Bell then CEO of Yum! Brands globally (KFC, Pizza Hut, Taco Bell and more). Greg talks through how a key consumer insight relating to drinks at Taco Bell lead them to the development of the Mountain Dew Baja Blast. This product began as an LTO and 20 years later it’s doing more than $1B in sales annually!
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Today I speak with Greg Creed, former CMO of Taco Bell then CEO of Yum! Brands globally (KFC, Pizza Hut, Taco Bell and more). Greg talks through how a key consumer insight relating to drinks at Taco Bell lead them to the development of the Mountain Dew Baja Blast. This product began as an LTO and 20 years later it’s doing more than $1B in sales annually!
George Peppou of VOW: Woolly Mammoth Meatballs and will consumers accept cell based meat?
Talking Shiitake
47 minutes
1 year ago
George Peppou of VOW: Woolly Mammoth Meatballs and will consumers accept cell based meat?
Welcome to the first episode of my new podcast Talking Shiitake!In this episode I talk shiitake with George Peppou, co-founder of cell cultured meat company VOW. George and I met back in 2019 when we were figuring out our paths in the alternative protein space. George went with the cell cultured approach, I went with mushrooms!We each thought the other was crazy but put small angel checks into each other’s businesses just in case we were wrong and the other was right! So far we’re both happy ...
Talking Shiitake
Today I speak with Greg Creed, former CMO of Taco Bell then CEO of Yum! Brands globally (KFC, Pizza Hut, Taco Bell and more). Greg talks through how a key consumer insight relating to drinks at Taco Bell lead them to the development of the Mountain Dew Baja Blast. This product began as an LTO and 20 years later it’s doing more than $1B in sales annually!
