Today I speak with Greg Creed, former CMO of Taco Bell then CEO of Yum! Brands globally (KFC, Pizza Hut, Taco Bell and more). Greg talks through how a key consumer insight relating to drinks at Taco Bell lead them to the development of the Mountain Dew Baja Blast. This product began as an LTO and 20 years later it’s doing more than $1B in sales annually!
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Today I speak with Greg Creed, former CMO of Taco Bell then CEO of Yum! Brands globally (KFC, Pizza Hut, Taco Bell and more). Greg talks through how a key consumer insight relating to drinks at Taco Bell lead them to the development of the Mountain Dew Baja Blast. This product began as an LTO and 20 years later it’s doing more than $1B in sales annually!
Diem Fuggersberger - from refugee to successful food entrepreneur
Talking Shiitake
32 minutes
1 year ago
Diem Fuggersberger - from refugee to successful food entrepreneur
In this episode I Talk Shiitake with Diem Fuggersberger. Diem’s story is a tale of resilience, persistence, great food and a passion for sustainability. She had a turbulent childhood fleeing Vietnam with her family as a child, being attacked by pirates, and living in a refugee camps before making it to Australia. Diem learnt to cook from her Vietnamese Grandma and her butcher mother. They instilled the importance of ingredient selection, food preparation and sustainability. Wit...
Talking Shiitake
Today I speak with Greg Creed, former CMO of Taco Bell then CEO of Yum! Brands globally (KFC, Pizza Hut, Taco Bell and more). Greg talks through how a key consumer insight relating to drinks at Taco Bell lead them to the development of the Mountain Dew Baja Blast. This product began as an LTO and 20 years later it’s doing more than $1B in sales annually!
