Today I speak with Greg Creed, former CMO of Taco Bell then CEO of Yum! Brands globally (KFC, Pizza Hut, Taco Bell and more). Greg talks through how a key consumer insight relating to drinks at Taco Bell lead them to the development of the Mountain Dew Baja Blast. This product began as an LTO and 20 years later it’s doing more than $1B in sales annually!
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Today I speak with Greg Creed, former CMO of Taco Bell then CEO of Yum! Brands globally (KFC, Pizza Hut, Taco Bell and more). Greg talks through how a key consumer insight relating to drinks at Taco Bell lead them to the development of the Mountain Dew Baja Blast. This product began as an LTO and 20 years later it’s doing more than $1B in sales annually!
Cindy Flores - Bringing incredible Mexican food to Australia
Talking Shiitake
42 minutes
1 year ago
Cindy Flores - Bringing incredible Mexican food to Australia
In this episode, I Talk Shiitake with Cindy Flores. Cindy runs her own Taquiria in Redfern, Sydney called Tacos Muchachos and we met when she was head of culinary at the incredibly successful 200 door Mexican restaurant chain Guzman y Gomez where we worked together to introduce our Pulled Shiitake Mushrooms onto the menu there.Cindy grew up in the small town of Sayula in Mexico then studied at culinary school in Guadalajara before moving to Australia and embarking on her mission to bring amaz...
Talking Shiitake
Today I speak with Greg Creed, former CMO of Taco Bell then CEO of Yum! Brands globally (KFC, Pizza Hut, Taco Bell and more). Greg talks through how a key consumer insight relating to drinks at Taco Bell lead them to the development of the Mountain Dew Baja Blast. This product began as an LTO and 20 years later it’s doing more than $1B in sales annually!
