In this thought-provoking session, we're joined by the remarkable Kristen Vanderhoek, founder of Cursor and Ink, a branding and strategy consultancy. With 15 years of experience under her belt, Kristen brings us an enlightening comparison between brand building and constructing a house, where the allure isn't simply in the façade, but in the warm, inviting spaces created for customers to cherish.In our chat, Kristen lays out the foundational pillars of successful branding — vision, mission, v...
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