In this episode, host Elaine McCrimmon speaks with our very own Kudzi Mathabire, AB InBev’s Global Director of Experiential Marketing, to discuss her career path and the planning and execution of AB InBev’s activations at the FIFA World Cup – Budweiser’s biggest campaign ever. Touching more than 70 countries, the global campaign has provided an opportunity to bring people together and solidify AB InBev’s commitment to the World Cup for more than 30 years.
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In this episode, host Elaine McCrimmon speaks with our very own Kudzi Mathabire, AB InBev’s Global Director of Experiential Marketing, to discuss her career path and the planning and execution of AB InBev’s activations at the FIFA World Cup – Budweiser’s biggest campaign ever. Touching more than 70 countries, the global campaign has provided an opportunity to bring people together and solidify AB InBev’s commitment to the World Cup for more than 30 years.
Inside Budweiser's 2022 FIFA World Cup Fan Experiences
Talking on Tap
17 minutes
2 years ago
Inside Budweiser's 2022 FIFA World Cup Fan Experiences
In this episode, host Elaine McCrimmon speaks with our very own Kudzi Mathabire, AB InBev’s Global Director of Experiential Marketing, to discuss her career path and the planning and execution of AB InBev’s activations at the FIFA World Cup – Budweiser’s biggest campaign ever. Touching more than 70 countries, the global campaign has provided an opportunity to bring people together and solidify AB InBev’s commitment to the World Cup for more than 30 years.
Talking on Tap
In this episode, host Elaine McCrimmon speaks with our very own Kudzi Mathabire, AB InBev’s Global Director of Experiential Marketing, to discuss her career path and the planning and execution of AB InBev’s activations at the FIFA World Cup – Budweiser’s biggest campaign ever. Touching more than 70 countries, the global campaign has provided an opportunity to bring people together and solidify AB InBev’s commitment to the World Cup for more than 30 years.
