In this episode, host Elaine McCrimmon speaks with our very own Kudzi Mathabire, AB InBev’s Global Director of Experiential Marketing, to discuss her career path and the planning and execution of AB InBev’s activations at the FIFA World Cup – Budweiser’s biggest campaign ever. Touching more than 70 countries, the global campaign has provided an opportunity to bring people together and solidify AB InBev’s commitment to the World Cup for more than 30 years.
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In this episode, host Elaine McCrimmon speaks with our very own Kudzi Mathabire, AB InBev’s Global Director of Experiential Marketing, to discuss her career path and the planning and execution of AB InBev’s activations at the FIFA World Cup – Budweiser’s biggest campaign ever. Touching more than 70 countries, the global campaign has provided an opportunity to bring people together and solidify AB InBev’s commitment to the World Cup for more than 30 years.
Innovation and Insights Transformation Journey – Part II
Talking on Tap
23 minutes 18 seconds
3 years ago
Innovation and Insights Transformation Journey – Part II
To follow up on our last episode, host Elaine McCrimmon brings back our very own Jonathan Ritter, Global VP of Innovation, alongside Kate Neff, Head of Global Brand Innovation; Christine Hamilton, Global Brand Centre of Excellence, Canada; and Sharon Palmer, Global Brand Centre of Excellence UK – three women leading powerful innovation projects here at AB InBev. In this episode, we’ll explore recent innovation projects from some of our most-loved brands including Corona Sunbrew, the first non-alcoholic beer containing vitamin D, and Stella Artois Unfiltered, an innovative product with super-premium, fully recyclable paperboard packaging.
Talking on Tap
In this episode, host Elaine McCrimmon speaks with our very own Kudzi Mathabire, AB InBev’s Global Director of Experiential Marketing, to discuss her career path and the planning and execution of AB InBev’s activations at the FIFA World Cup – Budweiser’s biggest campaign ever. Touching more than 70 countries, the global campaign has provided an opportunity to bring people together and solidify AB InBev’s commitment to the World Cup for more than 30 years.
