Talking Credit Unions from Swoboda Research Centre
Anca Voinea
37 episodes
1 month ago
Send us a text Swoboda Research Centre's recent paper on credit unions VS community banks explores whether the ads and marketing slogans make banks and credit unions indistinguishable from each other. We sit down with marketing strategist Daniella Russo from MP&Co Marketing Strategists to unpack the everyday language problem: how do you cut through misconceptions and make the benefits obvious? Daniela shares where values help and where they get in the way, why digital design equals brand...
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Send us a text Swoboda Research Centre's recent paper on credit unions VS community banks explores whether the ads and marketing slogans make banks and credit unions indistinguishable from each other. We sit down with marketing strategist Daniella Russo from MP&Co Marketing Strategists to unpack the everyday language problem: how do you cut through misconceptions and make the benefits obvious? Daniela shares where values help and where they get in the way, why digital design equals brand...
Sir Douglas Flint on Just Finance Foundation and credit union board rooms - EDITION 20
Talking Credit Unions from Swoboda Research Centre
15 minutes
4 years ago
Sir Douglas Flint on Just Finance Foundation and credit union board rooms - EDITION 20
Send us a textThis is an interviewed with Sir Douglas Flint who is chair of Standard Life Aberdeen, IP Group, the Corporate board of Cancer Research UK and is a trustee of the Royal Marsden Cancer Charity. He was previously Group Chairman of HSBC Holdings and he has held other roles, notably as a non-executive director of BP.Clearly, Sir Douglas has many years of experience of board rooms of successful businesses and his Chairmanship of the Just Finance Foundation has placed him in close prox...
Talking Credit Unions from Swoboda Research Centre
Send us a text Swoboda Research Centre's recent paper on credit unions VS community banks explores whether the ads and marketing slogans make banks and credit unions indistinguishable from each other. We sit down with marketing strategist Daniella Russo from MP&Co Marketing Strategists to unpack the everyday language problem: how do you cut through misconceptions and make the benefits obvious? Daniela shares where values help and where they get in the way, why digital design equals brand...
